Be More Than a Salesperson

Buying a car is a major financial investment.  As we know, many buyers come to the dealership “ready to battle”.  Homework is done, they know what they want, they know what they are willing pay and have a pretty good sense of what their credit score is.  However, not everyone is so prepared.  The process…

The Future is Here

There is a lot of discussion going on right now regarding how big data will be a benefit to dealerships, manufacturers, and consumers in the future.  Such as: Auto manufactures will be able to tell drivers immediately and remotely when they forget to change their oil or have an oxygen sensor malfunction Drivers will be…