Can You Monetize Online Credit-Check Tools?

When do shoppers decide to buy a new vehicle – and when they do, is your business there waving them in? That entry point isn’t necessarily the showroom anymore – and increasingly not your dealership website. Customers want to engage with you through the downline tools you offer to help them streamline their car-buying process.…

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Putting Your Marketing on Auto Pilot

Wouldn’t our selling experience be so much easier if real life imitated Kevin Costner in the movie Field of Dreams, “If you build it, He will come”?  In 2016 the auto industry spent over $8 billion in digital advertising trying to capture the consumers attention; with anticipated spending escalating to $14.14 billion by 2020, as…

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Keeping Identity Theft at Bay

Whether it’s a first time car buyer, lease trade-in, enlarging family or satisfying your need for speed, buying a new car is supposed to be joyful, filled with excitement and anticipation.  What’s not cool is finding out your customer and your business has been affected by identity fraud.

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Reasons to Create Micro Moments

Even in 2017, if you are still struggling to make a decision on how to best approach your consumers – marketing once or twice for 30 days and seeing what happens or should you advertise with mobile and include Snapchat and Twitter in the mix?  These are still relevant concerns, however let me share some…

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7 Times Back to Basics

By Jim Cunningham How familiar are you with the Rule of 7 as it pertains to marketing?  It might be considered an “old school” marketing methodology, but if you take a moment to understand what it is, you’ll appreciate the fact that it’s a sound concept that works and should be followed. In short, the…

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7 Snapchat Ways to Engage Millennials

  Snapchat is the hottest, most popular social media mobile app, capturing the daily attention of millions of 18 to 34 year olds.  It’s a social app designed to share raw, embellished photos, videos and messages with others, called “Snaps”, usually designed to be expressive of our lives and live in the moment.  Snapchat’s popularity…

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FICO 8: A Better Way To Lend

  Despite the cooling autumnal weather, the competition within the American auto industry continues to heat up, as automotive dealers find themselves fiercely competing to sell their cars and trucks to as many ‘qualified’ customers as possible. Still, even amid that fierce competition, auto lenders seek to balance the need to maximize sales–while minimizing the…

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