Reasons to Create Micro Moments

Even in 2017, if you are still struggling to make a decision on how to best approach your consumers – marketing once or twice for 30 days and seeing what happens or should you advertise with mobile and include Snapchat and Twitter in the mix?  These are still relevant concerns, however let me share some…

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7 Times Back to Basics

By Jim Cunningham How familiar are you with the Rule of 7 as it pertains to marketing?  It might be considered an “old school” marketing methodology, but if you take a moment to understand what it is, you’ll appreciate the fact that it’s a sound concept that works and should be followed. In short, the…

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7 Snapchat Ways to Engage Millennials

  Snapchat is the hottest, most popular social media mobile app, capturing the daily attention of millions of 18 to 34 year olds.  It’s a social app designed to share raw, embellished photos, videos and messages with others, called “Snaps”, usually designed to be expressive of our lives and live in the moment.  Snapchat’s popularity…

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FICO 8: A Better Way To Lend

  Despite the cooling autumnal weather, the competition within the American auto industry continues to heat up, as automotive dealers find themselves fiercely competing to sell their cars and trucks to as many ‘qualified’ customers as possible. Still, even amid that fierce competition, auto lenders seek to balance the need to maximize sales–while minimizing the…

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Evolving with Millennials

                    By Shawn Morse Creating a unique and engaging experience is key to attracting new millennial buyers.  Second only to Baby Boomers, Millennials wield $200 billion annual direct buying power (according to the U.S. Chamber Foundation) and they are, most likely to be the single most…

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Not Every Bureau Is the Same

                    By Paul Machin Without credit bureaus, it would be a challenge to complete most vehicle sales. The average American is not in a position to walk into a dealership and write a check for “payment in full” for that beautiful, shiny new car they have…

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