7 Snapchat Ways to Engage Millennials

  Snapchat is the hottest, most popular social media mobile app, capturing the daily attention of millions of 18 to 34 year olds.  It’s a social app designed to share raw, embellished photos, videos and messages with others, called “Snaps”, usually designed to be expressive of our lives and live in the moment.  Snapchat’s popularity…

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FICO 8: A Better Way To Lend

  Despite the cooling autumnal weather, the competition within the American auto industry continues to heat up, as automotive dealers find themselves fiercely competing to sell their cars and trucks to as many ‘qualified’ customers as possible. Still, even amid that fierce competition, auto lenders seek to balance the need to maximize sales–while minimizing the…

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Evolving with Millennials

                    By Shawn Morse Creating a unique and engaging experience is key to attracting new millennial buyers.  Second only to Baby Boomers, Millennials wield $200 billion annual direct buying power (according to the U.S. Chamber Foundation) and they are, most likely to be the single most…

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Not Every Bureau Is the Same

                    By Paul Machin Without credit bureaus, it would be a challenge to complete most vehicle sales. The average American is not in a position to walk into a dealership and write a check for “payment in full” for that beautiful, shiny new car they have…

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PREDICTING YOUR NEXT BUYER

                Trying to understand who your best target customers are can be a painfully long, and expensive, process that can result in thousands of wasted marketing dollars and time. In order to be top-of-mind with the right consumer, a marketing strategy needs to be in place in order…

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WORKING SMARTER, NOT HARDER

                  After taking a quick moment to reflect on the various Digital Dealer speaker sessions, and the level of enthusiasm dealerss expressed with expanding their marketing capabilities, it got me thinking: “How are we, as automotive software providers, keeping up with technological advancements and (re) engineering our…

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