PREDICTING YOUR NEXT BUYER

                Trying to understand who your best target customers are can be a painfully long, and expensive, process that can result in thousands of wasted marketing dollars and time. In order to be top-of-mind with the right consumer, a marketing strategy needs to be in place in order…

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WORKING SMARTER, NOT HARDER

                  After taking a quick moment to reflect on the various Digital Dealer speaker sessions, and the level of enthusiasm dealerss expressed with expanding their marketing capabilities, it got me thinking: “How are we, as automotive software providers, keeping up with technological advancements and (re) engineering our…

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NADA ’16—GET YOUR (BUSINESS) MOTOR RUNNING

U.S. automakers reported their strongest January sales numbers in the last decade during the first month of 2016. That feat was accomplished, despite inclement weather in much of the nation, and a rollercoaster ride on the U.S. stock market. Although some industry watchers expected auto sales in January to decline, at least three carmakers—General Motors, Fiat-Chrysler and Nissan—saw their sales increase during the month. Even those companies that saw a dip in sales, including Ford, Toyota and Honda, experienced smaller declines than had been expected.

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WILL HIGHER INTEREST RATES PUT THE BRAKES ON THE AUTO INDUSTRY BOOM?

Ask yourself this question—what do you think the average consumer’s reaction would be if he or she woke up tomorrow to find that the lending rate for their home–or automobile–was listed at approximately 20 percent?

Once they picked their collective jaws up off the floor, it’s likely that many consumers would be setting a new world’s record for phone calls, scrambling to speak with their bankers to demand an explanation for such a ludicrously high rate.

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WILL PROSPERITY MEAN INCREASED CONSOLIDATION FOR AUTO DEALERS?

With only a few weeks left in the calendar year, 2015 is shaping up to be one of the very best years for auto sales in recent memory.

In just the month of October, more than 18.2 million vehicles were sold in the U.S., compared to 16.6 million in the same period one year earlier. And—despite blaring headlines proclaiming a downturn in the Chinese economy and several international crises around the globe–that jump in auto sales has been the trend throughout 2015; American auto dealers have experienced their best sales year since before the recession.

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GET SMART!–FROM PHONES TO CARS, SMART IS ‘THE NEW BLACK’

After the greatest year in America’s automotive sales history, 2015 is now in the rear view mirror, and the industry is well on its way into the next sales year.

And, early auto sales numbers so far this year likely have many auto dealers saying–to paraphrase the late Jackie Gleason as he began each new broadcast—“away we go!”

U.S. automakers reported their strongest January sales numbers in the last decade during the first month of 2016. That feat was accomplished, despite inclement weather in much of the nation, and a rollercoaster ride on the U.S. stock market. Although some industry watchers expected auto sales in January to decline, at least three carmakers—General Motors, Fiat-Chrysler and Nissan—saw their sales increase during the month. Even those companies that saw a dip in sales, including Ford, Toyota and Honda, experienced smaller declines than had been expected.

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