By Shawn Morse Creating a unique and engaging experience is key to attracting new millennial buyers. Second only to Baby Boomers, Millennials wield $200 billion annual direct buying power (according to the U.S. Chamber Foundation) and they are, most likely to be the single most…Details
By Jim Cunningham How much time a day do you spend cruising the Internet on your computer and mobile devices? Two hours, 6 hours, perhaps 8 hours? The average American spends over 11 hours a day online – accessing news, shopping, chatting and even watching…Details
Trying to understand who your best target customers are can be a painfully long, and expensive, process that can result in thousands of wasted marketing dollars and time. In order to be top-of-mind with the right consumer, a marketing strategy needs to be in place in order…Details
After taking a quick moment to reflect on the various Digital Dealer speaker sessions, and the level of enthusiasm dealerss expressed with expanding their marketing capabilities, it got me thinking: “How are we, as automotive software providers, keeping up with technological advancements and (re) engineering our…Details
In the late 1980’s, in an effort to reach the next generation of automobile buyers, General Motors introduced a marketing campaign with the tag line “this is not your father’s Oldsmobile.” More than a quarter century later, that same tag line could easily have been applied…Details
U.S. automakers reported their strongest January sales numbers in the last decade during the first month of 2016. That feat was accomplished, despite inclement weather in much of the nation, and a rollercoaster ride on the U.S. stock market. Although some industry watchers expected auto sales in January to decline, at least three carmakers—General Motors, Fiat-Chrysler and Nissan—saw their sales increase during the month. Even those companies that saw a dip in sales, including Ford, Toyota and Honda, experienced smaller declines than had been expected.Details
When America’s auto dealers look back on 2015, they may be inclined to hum the refrain to one of Frank Sinatra’s classic songs: “…it was a very good year…”
In fact, not only was 2015 a ‘very good year’, in terms of domestic sales, it was the auto industry’s best year—ever.Details
Ask yourself this question—what do you think the average consumer’s reaction would be if he or she woke up tomorrow to find that the lending rate for their home–or automobile–was listed at approximately 20 percent?
Once they picked their collective jaws up off the floor, it’s likely that many consumers would be setting a new world’s record for phone calls, scrambling to speak with their bankers to demand an explanation for such a ludicrously high rate.Details
With only a few weeks left in the calendar year, 2015 is shaping up to be one of the very best years for auto sales in recent memory.
In just the month of October, more than 18.2 million vehicles were sold in the U.S., compared to 16.6 million in the same period one year earlier. And—despite blaring headlines proclaiming a downturn in the Chinese economy and several international crises around the globe–that jump in auto sales has been the trend throughout 2015; American auto dealers have experienced their best sales year since before the recession.Details