Programmatic digital advertising uses advanced tracking technology to identify individual people online then present ads only to them. This method is much more efficient and effective than other forms of digital advertising because you are able to target people, not geo-locations (like zip codes) or keywords or general demographics.
People are the target market, and NCC has advanced technology to identify specific people online; all the devices they use; where they use them; then present your dealership ads directly to these people when they are online. As a result, your dealership isn’t wasting digital spend on blanketing an area with ads that may be presented to many people who aren’t in-market. NCC helps you put the human element back into marketing by targeting people who are in-market with relevant ads, bringing them into your dealership for greater conversion.