Company's Proprietary Products Assist Auto Dealers With Targeted, Predictive Analytics
LAS VEGAS, NV — January 19, 2016 (PR NEWSWIRE) — National Credit Center (NCC), a leading national provider of comprehensive solutions and credit data to thousands of automotive dealers, today announced it has acquired Las Vegas-based technology firm AimLogic.
Developer of the predictive technology suite LogicTargeting™, AimLogic provides automotive dealers with specific information enabling them to connect with potential customers--in their geographic area--that are most likely to purchase a vehicle within the next four to six months.
Jevin Sackett, Chief Executive Officer of NCC parent company Sackett National Holdings (SNH), said the NCC acquisition of AimLogic will further solidify the company's position at the forefront of the automotive industry.
"NCC's acquisition of AimLogic, and the disruptive technology the company has developed, marks a significant step forward in NCC's evolution as an automotive industry leader nationwide," Sackett said. "The innovative--and proprietary--suite of technological solutions AimLogic will provide to our auto dealership clients is unmatched, and will prove to be a vital tool for dealers seeking to target their sales efforts to the most likely potential customers in their region."
AimLogic's proprietary algorithm mines a multitude of data sources, including social media profiles, online buying habits, and a wide range of public market and search activity. Utilizing this information, the company's LogicTargeting technology creates 'predictive analytics,' resulting in profiles of potential auto clients with the highest propensity to purchase a new vehicle.
"AimLogic's proprietary technology was specifically designed to meet the needs of automotive dealers looking to zero in their sales efforts on potential customers that are most likely to buy a new vehicle in the near future," explained Scott Biondo, AimLogic's Vice-President, Product Marketing.
"While American auto dealers experienced strong sales last year, the auto industry remains fiercely competitive, and dealers are all too aware that in 2016, traditional sales and marketing methods are both too time-consuming, as well as inefficient," Biondo said. "By contrast, AimLogic utilizes time-saving, state-of-the-art predictive technology designed to both target the most likely potential customers, and drive them towards visiting both dealers' websites as well as showrooms."
About National Credit Center
Since 1996, National Credit Center (NCC) has been providing the automotive industry with comprehensive data, software and marketing solutions that help automotive dealers increase sales, drive user engagement, and improve operational efficiencies. NCC state-of-the-art data solutions include a range of credit and compliance solutions; its automotive software solutions include EZ APP, TradeVue and CreditVue; and NCC marketing solutions include AimLogic and other cross-channel digital solutions. For more information, please visit www.nccdirect.com.
About Sackett National Holdings Inc.
Sackett National Holdings, Inc. (SNH) is a leading national provider of information, technology and data services. For over 20 years, financial institutions, Fortune 500 companies and consumers nationwide have relied on companies owned and operated by SNH for innovative products and services including web-based, state-of-the-art software solutions for automotive dealers, online mortgage applications, data and credit reports, real estate valuations, background screenings and affordable energy. Offering clients innovative technology solutions, SNH specializes in providing cost-effective products and services that enable national leaders in the automotive, energy, finance and employment industries to better serve the needs of their customers. SNH’s subsidiaries include National Credit Center, SettlementOne, PeopleFacts and Sperian Energy. For more information, visit www.snhinc.com.
Vice President, Marketing