As Vice President of Sales Operations and Marketing, Kristina manages execution of strategic company initiatives, program operations for the sales and relationship management teams, and marketing. Before joining NCC in 2024, Kristina worked for Spireon Holdings for eight years where she built the product marketing function in its Franchise Dealer, Independent Dealer, and Transportation businesses. At Spireon, Kristina managed marketing from the time the company entered the Franchise Dealer and stolen vehicle recovery business through its acquisition and expansion of the LoJack brand. Before Spireon, Kristina worked in product marketing for Experian’s Business Information Solutions division, and she also worked at 3Com in marketing business connectivity solutions. Kristina graduated from Brigham Young University with a B.A. in Public Relations.